LeBron James #23 of the Los Angeles Lakers reacts against the New Orleans Pelicans at the Smoothie King Center on February 23, 2019 in New Orleans, Louisiana.NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.
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LeBron James + Maverick Carter Building A $100 Million Media Company For Black Voices! 


LeBron James alongside his longtime business partner, Maverick Carter is taking the narrative into their own hands. According to reports, they are building a new media company that aims to amplify Black creators and consumers. 

James and Carter created the SpringHill Co. after raising $100 million. They plan to have their media company as a place with an “unapologetic agenda: a maker and distributor of all kinds of content that will give a voice to creators and consumers who’ve been pandered to, ignored, or underserved.”



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